Laura Knowles A2 Advanced Portfolio
Labels
1 minute music video
30 second music video rectration
Audience
Band website
Case studies
CD design
Evaluation
Filming
Final music video
Genre theories
Introduction
Marketing and Promotion
Merchandise
Research and Planning
Social media for our band
Textual analysis'
Theories
Sunday, 1 January 2017
Young and Rubicam's- 'Four Consumers' theory
The 4 main consumers are 'Mainstreamers', 'Aspirers', 'Succeeders', and 'Reformers'.
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