With regards to our music video, we think that our music video will include some of the 'common features', however, we also think that our music video will challenge some of these features (as it is different to most music videos that are seen now). For example, Vernallis argues that a lot of music videos include a lot of close-ups to suggest that the appearance of the artist or band is important. As out music video doesn't include the band much, apart from a photo of the lead singer being in it, this therefore argues against this statement (as out music video is mainly narrative based and the story is being told than someone other than the band themselves).
With regards to editing, Vernallis argues that music videos usually 'break the rules' of continuity (such as bands and artists changing their clothes, or the narrative from a story to the band themselves playing/singing the song). With regards to our own music video, our's kind of does this, as we have a band playing at a short part in our video. However, our music video mainly doesn't do this, as the most part of our video is one big narrative (one that is real and one that is imagined). This theorist also argues that music videos use a lot of jump cuts, which we are also using in our own music video to fit with the mood of the music, and how we want it to fit to the 'spooky' feeling.
This theorist also argues that the 'diegesis' is something which is revealed slowly throughout the music video and it's story. I also believe that this can be applied to our own music as the audience may be unsure what is happening until closer to the end of the music video, when it becomes more clear that one side of the narrative is imagined and is separate to the sleepover part of the narrative.
With regards to narratives in music videos, this theorist argues that it is sometimes disjointed (like our own), for the reason that I have stated above.
'Two-step flow' theory: http://lozzykay.blogspot.co.uk/2017/01/the-two-step-flow-theory.html (a link to my post on this theory).
This theory argues that information from media moves in 2 different stages. This means that the 'opinion leaders' receive the information, but then pass it on to the 'influentials' then receive this, but with the 'opinion leaders' own interpretations, meaning that it is bias.
Although this theory is kind of hard to apply to music videos, with regards to our own...
'Life Matrix' audience theory: theory: http://lozzykay.blogspot.co.uk/2017/01/life-matrix-audience-theory.html (a link to my blog post on the different audiences described within this theory).
We think that our audience members are most likely to fit into the 'Fun/Antics' audience group (aspirational and fun seeking young individuals) as our music video's characters are played by young people (ourselves). Also, we think that these may also be the people who will enjoy interpreting our music video's narrative in their own ways. However, as we have previously said on some of our other audience blogs, we believe that anybody will be able to enjoy our music video.
John Hartley's 1994 genre theory: http://lozzykay.blogspot.co.uk/2016/12/john-hartley-1994-theory_12.html (my post on this theory).
This theorist argues that genre limits creativity. However, our band's genre is considered (Pop Rock), I also believe that this is a genre which allows artist's to try different things with regards to their style and their music without really having to live up to certain expectations much. For example, an artist such as Marilyn Mason is an artist that people don't expect to do anything different to what he does (meaning he's not likely to come out with a pop song).
With regards to editing, Vernallis argues that music videos usually 'break the rules' of continuity (such as bands and artists changing their clothes, or the narrative from a story to the band themselves playing/singing the song). With regards to our own music video, our's kind of does this, as we have a band playing at a short part in our video. However, our music video mainly doesn't do this, as the most part of our video is one big narrative (one that is real and one that is imagined). This theorist also argues that music videos use a lot of jump cuts, which we are also using in our own music video to fit with the mood of the music, and how we want it to fit to the 'spooky' feeling.
This theorist also argues that the 'diegesis' is something which is revealed slowly throughout the music video and it's story. I also believe that this can be applied to our own music as the audience may be unsure what is happening until closer to the end of the music video, when it becomes more clear that one side of the narrative is imagined and is separate to the sleepover part of the narrative.
With regards to narratives in music videos, this theorist argues that it is sometimes disjointed (like our own), for the reason that I have stated above.
'Two-step flow' theory: http://lozzykay.blogspot.co.uk/2017/01/the-two-step-flow-theory.html (a link to my post on this theory).
This theory argues that information from media moves in 2 different stages. This means that the 'opinion leaders' receive the information, but then pass it on to the 'influentials' then receive this, but with the 'opinion leaders' own interpretations, meaning that it is bias.
Although this theory is kind of hard to apply to music videos, with regards to our own...
'Life Matrix' audience theory: theory: http://lozzykay.blogspot.co.uk/2017/01/life-matrix-audience-theory.html (a link to my blog post on the different audiences described within this theory).
We think that our audience members are most likely to fit into the 'Fun/Antics' audience group (aspirational and fun seeking young individuals) as our music video's characters are played by young people (ourselves). Also, we think that these may also be the people who will enjoy interpreting our music video's narrative in their own ways. However, as we have previously said on some of our other audience blogs, we believe that anybody will be able to enjoy our music video.
John Hartley's 1994 genre theory: http://lozzykay.blogspot.co.uk/2016/12/john-hartley-1994-theory_12.html (my post on this theory).
This theorist argues that genre limits creativity. However, our band's genre is considered (Pop Rock), I also believe that this is a genre which allows artist's to try different things with regards to their style and their music without really having to live up to certain expectations much. For example, an artist such as Marilyn Mason is an artist that people don't expect to do anything different to what he does (meaning he's not likely to come out with a pop song).
Genre characteristics: Our own music video mainly goes against some characteristics of a 'rock pop' music video. For example, the most part of our music video is narrative-based, with very little of the band being shown in a performance. However, as it does also include a small part of our band playing, it means that our music video does also fit in with this theory.
A relationship between lyrics and visuals: Our music video also includes this. For example, the line in the song 'leaves a note' in the song that we are using, we fit with a shot of the girl in our video leaving a note on the side/table.
A relationship between music and visuals: We are also using this in our own music video by fitting the shots to the music at some points. For example, the candle sequence that we are using at the beginning of our music video is something that we have recently edited. At this part of our music video, we sped up the shot so as it fits more with the music itself. However, as our music video is also mainly narrative based, there are times when the music isn't always fitting completely with the 'beat' of the song.
Demands of the record label (such as close-ups of the band/artist, mirrors, stages, and focusing upon the female body): Our music video does not include the band's faces themselves, meaning that our music video does not fit with this theory with regards to it arguing that music videos include a lot of close ups on the artist.
Intertextual references: We have tried to add some of these in our own music video. For example, when the main girl in our music video leaves the house, various shots of the house and objects in it are shown, such as the TV which has been left on. Here, we used an intertextual reference by including a TV show on the screen (we tried to use a show which fit with the more 'dark' theme within our music video).
Stuart Hall's Reception theory: http://lozzykay.blogspot.co.uk/2016/10/stuart-hall-reception-theory.html (A link to my blog post on this theory).
This theorist argues that an audience can see a certain form of media and take it either 3 ways, these being accepting the message, partially accepting the message, and being completely oppositional to the message. As in our music video, we aren't really trying to give out any certain message, I don't really think that many audience members will react to it in any of these 3 ways (however, this is still possible). Therefore, we expect our audience to 'accept the message'. However, some people may also interpret anything from it (this is possible with all music videos), so therefore have an oppositional view towards it. (For example, some members of our audience might just not like the story or think that it portraying something too 'particular'.
Richard Dyer's 'Star Theory': http://lozzykay.blogspot.co.uk/2016/09/richard-dyers-star-theory.html (my first blog post on this theory, talking about what it argues) http://lozzykay.blogspot.co.uk/2016/09/the-star-theory-applied-to-some-artists.html (my second log post on this theory, applying it to more artist's in detail).
This theory argues that different forms of media can demonstrate the star being 'constructed', by the record label presenting the artist's or band's look or style to be important. I think that our own band does not really apply to this through what we are creating (such as the music video for the single, the website, and the CD cover and back). This is because our band are never really shown (apart from their hands playing instruments, and in a photo in our music video, as the lead singer in our band plays 'The Boy' in our music video).
This theory also argues that 'stars' are a 'commodity', meaning that they are produced to basically create money for the record label. I also don't believe that this apply's to our own band, due to the some reason as my last point.
With regards to him arguing that stars are an 'ideology', he also states that stars will represent certain social groups/views so will therefore create certain ideologies. For example, he says that fans of the star will usually want to copy their style and be more like them. I think that this is something which could happen, as it can with any artist or band, however, our band obviously won't be big style icons such as how the Beatles were in the 60's/70's.
Richard Dyer's 'Star Theory': http://lozzykay.blogspot.co.uk/2016/09/richard-dyers-star-theory.html (my first blog post on this theory, talking about what it argues) http://lozzykay.blogspot.co.uk/2016/09/the-star-theory-applied-to-some-artists.html (my second log post on this theory, applying it to more artist's in detail).
This theory argues that different forms of media can demonstrate the star being 'constructed', by the record label presenting the artist's or band's look or style to be important. I think that our own band does not really apply to this through what we are creating (such as the music video for the single, the website, and the CD cover and back). This is because our band are never really shown (apart from their hands playing instruments, and in a photo in our music video, as the lead singer in our band plays 'The Boy' in our music video).
This theory also argues that 'stars' are a 'commodity', meaning that they are produced to basically create money for the record label. I also don't believe that this apply's to our own band, due to the some reason as my last point.
With regards to him arguing that stars are an 'ideology', he also states that stars will represent certain social groups/views so will therefore create certain ideologies. For example, he says that fans of the star will usually want to copy their style and be more like them. I think that this is something which could happen, as it can with any artist or band, however, our band obviously won't be big style icons such as how the Beatles were in the 60's/70's.
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