Thursday, 8 December 2016

Uses of Gratifications theory- Blumler and Katz

Audience consumption habits- Uses and Gratification from LauraKN

Personally, with regards to our own music video, we intend for our audience in a way to literally just enjoy it (in an entertainment way), or even for diversion, if they want to watch it to escape from everyday life. However, we don't really intend to give our audience any information that may be useful to them (surveillance).

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